If you sell electronics in Europe, this is no longer something to “keep an eye on.” It’s already happening. As of April 28, 2026, every new laptop sold in the European Union must support USB-C charging. And while this sounds simple, for manufacturers, retailers, and compliance teams—it’s anything but. The EU’s Common Charger Directive is […]
Read More… from The EU Common Charger Rule Is Here — Are Your Devices (and Processes) Ready?
Customer “A” walks through your store doors walking the aisles skimming your product lines and promotions. How did he/she arrive? How can you convert the customer and encourage him/her to spend their hard-earned-dollars on your products or services? Most importantly, once the sale is secured, what can you do to ensure this customer recommends you […]
It’s 2019 and consumer A, who we’ll refer to as Ezra, needs to upgrade his cell phone. Ezra arrives at the local shopping center and it’s packed, but he’s determined to begin his search and get a new device. Venturing from cell phone kiosks to large cell phone provider shops, he picks up devices to […]
Read More… from How Telecoms can move forward during the COVID age