Author: Mariana Franco

For years, brands have invested heavily in loyalty programs to keep customers coming back. Points, rewards, discounts, cashback, exclusive offers, these have long been considered the foundation of customer retention. But as a recent Retail Dive article points out, one question continues to challenge retailers: how do you know whether customers are returning because they […]

Read More… from Beyond Loyalty Programs: Why Brand Experiences Are Becoming Retail’s Strongest Loyalty Strategy

The FIFA World Cup is no longer just a sporting event. It is one of the most powerful commercial moments in global retail and telecommunications. For telecom providers, consumer technology companies, and connected device brands across the United States, Canada, and Europe, the tournament creates a massive surge in consumer attention, store traffic, mobile connectivity […]

Read More… from The World Cup Is the Biggest Commercial Moment in Sports. Are Your Stores Ready for It?